Having thought through whether you should blog for money it is now worth taking a look at some of the different models for doing so.
I tend to break the different models that bloggers are using to make money from blogging into two areas – Direct and Indirect methods.
Direct Income Earning Methods - these methods are where a blogger earns an income directly FROM their blog.
Indirect Income Earning Methods – these methods are where a blogger earns an income BECAUSE of their blog.
Most blogs tend to fall into one or the other of these methods – although there is nothing to stop bloggers experimenting with elements of both ( I’ve seen a few bloggers get into trouble with this (example: Scenario 1 in the previous post).
In this post I’ll look at 8 direct income earning methods and in the next post of this series I’ll explore indirect methods. Please note that on occasion in the following post there will be few affiliate links to services that I use and have had some success with. These will be marked with (aff) after them.
Direct Income Earning Methods for Bloggers
There are many ways of selling advertising space on a blog (this could almost be a series of it’s own) but some of the different advertising options that I see bloggers experimenting with include:
Another form of advertising that a smaller number of bloggers are using is to find their own advertisers. All of the above systems have the advantage of finding you advertisers (or at least assisting in the automation of ads to your blog) but as your blog grows in profile and influence you might find other options for private deals come up.
The big blog networks have people dedicated to the task of finding advertisers (often working through ad agencies) but smaller bloggers might find this worthwhile also. I’ve been selling ads on my Digital Camera Blog for two years now and as it’s grown in traffic and profile and managed to attract larger companies (who are willing to pay more) to buys space. Currently the blog features ads from Adobe who have bought a combination of banner, newsletter and text ads.
The key if you’re going to take this approach is to target advertisers in your niche that have products that closely relate to what you’re writing about. There are a variety of ads that you can offer them including banner ads, buttons, text links, mentions in newsletters and even individual post sponsorships. I would highly recommend that you always make it clear to readers that your post is a sponsored one when you’re writing a sponsored post.
There some other direct income earning methods for bloggers which you can read in this Post.